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We want you to win all the work you can! Increase your win rate
with the following proposal strategies:
Contact your client.
Ask questions. Listen. Take notes. Talk with them well before they
issue an RFP. Winning teams have established relationships with
their clients.
Understand your client’s needs.
All of them … what they say they need and what you know they
need. Winning teams help their clients develop the issues and
position themselves as the only ones to solve them.
Respond to the RFP.
Read it. Give everything requested, when and where requested.
Follow the directions or lose! Winning teams make it easy for the
reviewers to find all the information they need to choose their team.
Express yourself well.
Develop a clear, concise proposal that reflects what you’ve learned
about the client and the opportunity, and highlights your
qualifications for the award. Winning teams demonstrate their
understanding of the clients’ needs and provide solutions.
